这就是麦当劳为了挽救业绩推出的「17个餐点革命性变革」。看到麦克鸡块升级版我口水已经忍不住了！

麦当劳在大家的心目中是速食界的龙头，不过事实上他们近几年的销售额下滑，一季比一季悽惨。不过麦当劳也痛定思痛，开始认真听取顾客的意见并对菜单大改革！以下就是今年麦当劳的17项菜单改革，或许将来台湾也会跟进？ Unilad 1. 大受欢迎的香蒜薯条。麦当劳今年在

July 28, 2016

編輯：準備移民火星編

Ezra Miller's Army

美食, 世界

麦当劳在大家的心目中是速食界的龙头，不过事实上他们近几年的销售额下滑，一季比一季悽惨。不过麦当劳也痛定思痛，开始认真听取顾客的意见并对菜单大改革！以下就是今年麦当劳的17项菜单改革，或许将来台湾也会跟进？

1. 大受欢迎的香蒜薯条。

After suffering a severe drop in sales and revenue quarter after quarter, the massive fast food chain decided to finally address their criticism head on by adding new higher quality recipes, as well as offering new and bold initiatives. Below are 17 new tweaks to the McDonald's menu and their overall business model in the past year that will have them breaking into new territory to compete for your business in the future. McDonald's tested garlic fries and they were a hit (Above) McD's tested the fries at four locations in San Francisco earlier this year and within days had sold out of all their supplies. "In less than two weeks, our small, four-restaurant test of Gilroy Garlic Fries has been a huge success, and we are now experiencing a temporary shortage of supplies," McDonald's told SFGate. "We are excited about how many people have visited our restaurants to try the fries, and we apologize for any inconvenience to our customers." The made-to-order fries are a mix of "Gilroy garlic and olive oil, parmesan cheese, parsley, and a pinch of salt," the company says.

麦当劳今年在旧金山的分店开始试卖香蒜薯条，结果不到数天就把所有食材库存卖光了！这款薯条的配料包括大蒜、橄榄油、帕玛森起司、一小撮盐。光听就让人胃口大开！

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2. 德克萨斯吐司汉堡。

A burger launched on Texas toast The Lone Star Stack Burger was released in Texas back in June after the company asked Texas locals to come up with an original recipe for their new sandwich. The burger included two beef patties, sweet onion barbecue sauce, grilled onions, bacon, American and white cheddar cheese, and crinkled pickles between two slices of tasty Texas toast.

这款Lone Star Stack Burger 6月时在德州上市。内含两块牛肉汉堡排、甜洋葱烤肉酱、烤洋葱、培根、美国白巧达起司酸黄瓜，外层再用酥脆的德州吐司包住！

3. 鲜牛肉排汉堡。

Fresh, never-frozen beef patties being tested 14 locations in Dallas are trying the fresh patties, and despite praise by most, some McDonald's franchisees have warned against it, stating that handling the fresh beef in the kitchen could slow down service as well as cause higher risks for food contamination. McDonald's CEO Steve Easterbrook also mentioned that there isn't currently a large enough supply of fresh beef to expand the test nationally, but that the company could start expanding it region by region over time.

德州达拉斯的14间麦当劳分店开始试卖鲜牛肉排汉堡，用完全未冷冻过的牛肉排制作。这菜单广受消费者好评，但也有其他分店警告这样会拖慢出餐速度，也增加食材污染的风险。

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4. 早餐全天候供应。

All-day breakfast was a blockbuster hit Since last October, McDonald's has credited the all-day breakfast for being a major driving force behind their recent sales growth. Since the launch, customers ordered breakfast-menu items in droves during lunch and dinner hours which has helped drive up ticket prices during those times, Easterbrook said earlier this year.

想吃麦当劳早餐却发现已经11点了？自从去年10月开始，美国人已经没有这项困扰了。这项变革也为麦当劳的收益成长带来非常大的帮助。

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5. 鸡肉凯萨三明治。

A chicken Caesar sandwich was launched New York The new sandwich has lettuce, tomato, parmesan, and Caesar dressing. Seems simple enough. The new item rolled out in the New York area in June, and according to critics it has been met with mild to lukewarm reviews. You can't win them all, I guess.

这款新的汉堡在纽约地区推出，内含鸡排、生菜、番茄、帕玛森起司跟凯萨酱。不过消费者表示受到的反应很普通，没引起什么热潮，看来实验新口味也是有风险的…

6. 健康食谱羽衣甘蓝沙拉。

Kale salads were added for more health-conscious diners, but there was a big problem in their logic McDonald's Canada's "Keep Calm, Caesar On" crispy chicken salad with "real parmesan petals" and "a nutrient-rich lettuce blend with baby kale" has 730 calories, 53 grams of fat, and 1,400 milligrams of salt, once you add the Asiago Caesar dressing. That's actually not healthy at all. In fact, in comparison, the double Big Mac actually is less unhealthy for you with its 680 calories, 38 grams of fat, and 1,340 milligrams of sodium. A McDonald's representative retorted that customers could alter the salads to make them healthier. Excluding dressing, would reduce the calories to 520 and cut the fat nearly in half and customers can also opt for grilled chicken instead of fried chicken to further reduce calorie and fat content. Still...who orders something on a McDonald's menu and then has it tweaked for the sake of health? Seems like an unlikely scenario at best.

加拿大麦当劳推出这款羽衣甘蓝沙拉，问题是它加上凯萨酱后有730卡路里、53克脂肪、1,400毫克的盐，根本一点也不健康！相较之下大麦克只有680卡路里、38克脂肪跟1,340毫克的钠。对此麦当劳发言人表示顾客可以不加凯萨酱，或是把炸鸡换成烤鸡来减低卡路里。问题是谁进麦当劳会想吃这个…

7. 特大麦克跟小麦克。

The Big Mac Makeover McDs tested a "Grand Mac" and a "Mac Jr." The "Grand Mac" has 61% more beef than your typical Big Mac, with an extra slice of cheese, and a larger bun. The Mac Jr. is a single-patty burger for those with a more modest appetite. At this point, the chain has tested the new burgers at restaurants throughout central Ohio and Dallas/Ft. Worth.

特大麦克增加了61%的牛肉、多了一片起士，面包也更大。小麦克则是单层汉堡，可满足食量比较小的顾客。

8. 新版四盎司牛肉堡。

The quarter pounder makeover The chain has begun toasting its buns longer in addition to increasing the size of its quarter-pounder patties from four ounces when raw to 4.25 ounces. However, the four-ounce patties shrink to 2.8 ounces after they have been cooked. McDonald's also changed how its patties are seared to seal in more flavor.

麦当劳决定把烤面包的时间延长一点，同时把4盎司的牛肉改成4.25盎司。不过其实4盎司的牛肉排烤过后会变成2.8盎司。另外他们也改变了烤的方法，好保留更多牛肉风味。

9. 麦当劳表示会完全去除有抗生素的鸡肉。

McDonald's has promised to phase out antibiotics from its chicken supply After much criticism about the type of chicken the company was serving, McDonald's vowed to remove all antibiotics vital to fighting human infections from its chicken supply within the next two years. In addition, they have also promised to shift to cage-free eggs in the US over the next 10 years. Baby steps, right?

因为麦当劳的鸡肉遭受很多批评，他们也承诺在接下来的两年内会淘汰掉所有有抗生素的鸡肉，更会在未来10年内逐步改用放养鸡的鸡蛋。

10. 更健康的早餐。

New additions of healthy breakfast bowls are available Released in Southern California locations, the new breakfast bowls come in two varieties: egg whites and turkey sausage, or scrambled egg and chorizo. The turkey sausage bowl comes equipped with egg whites; sautéed baby spinach and kale; parmesan cheese; and fresh bruschetta. While the chorizo option includes a hash brown; scrambled eggs with finely ground chicken chorizo; shredded cheddar jack cheese; pico de gallo; and spicy salsa. McDonald's is also now offering a Chobani Greek yogurt which will be used in the fruit-and-yogurt parfaits along with the fruit smoothies.

南加州地区的麦当劳推出两种新早餐，一种是蛋白跟土耳其香肠，另一种是炒蛋跟西班牙辣味小香肠。麦当劳现在还提供优格和果昔。

11. 早餐三明治的人造奶油改用真的奶油。

Margarine has been replaced by real butter on its breakfast sandwiches The simple addition of using butter had an immediate impact increasing Egg McMuffins sales by double digits last year. Executives said the butter-based recipe also drove McDonald's sales in the most recent quarter on the buttermilk crispy sandwich. "It outperformed the high end of our expectations," Easterbrook said of the sandwich.

将人造奶油改成用真奶油的小小改革，让美国地区早餐满福堡的销量翻倍！

12. McPick (类似台湾麦当劳的1+1=50)。

The McPick 2 promotion Back in January McDonald's let customers select two of the following items for just $2: a McDouble, a McChicken, small fries, and mozzarella sticks. However, in late February they raised the price of the deal to $5, allowing customers to select two of the following for $5: a Big Mac, 10-piece chicken McNuggets, a Filet-O-Fish sandwich, and a Quarter Pounder with cheese. The McPick 2 promotion was created to address a common complaint that the McDonald's menu didn't offer enough value options. Let that last statement sink in for a moment.

在今年一月，美国麦当劳推出活动菜单上任选两样商品只要$2 (台币约65) 的促销。活动商品包括双层汉堡、麦香鸡、小薯、莫札瑞拉起司条。2月下旬又推出两样商品$5 (台币约160) 的新活动。商品包括大麦克、10块麦克鸡块、麦香鱼和4盎司牛肉堡加起司。

13. 麦克鸡块升级版。

McD's reintroduced Premium Chicken Selects, which cost $2.99 for a three-piece order, compared with $1.99 for a four-piece Chicken McNugget order. The Premium Chicken Selects are made from whole pieces of chicken tenderloin which are breaded and fried, whereas the traditional McNuggets are made from ground chicken meat. This is a mild upgrade for people afraid of their current McNugget ingredients.

麦当劳推出$2.99 (台币约95) 可以买到3块炸鸡里肌的新商品。原本4块麦克鸡块要价$1.99 (台币约65)。新商品是用整块鸡里肌制作的，所以担心麦克鸡块成分的人也可以点这项商品。

14. 更多诱人的新菜单。

Some more indulgent & tasty foods have also been added to the menu McDonald's has mentioned that new items like the the buttermilk crispy chicken sandwich have been massive success too. Another new food being tested is the new ground-chicken burger. The ground-chicken burger is made from a blend of white and dark ground chicken which is seasoned with spices like garlic and onion powder. The sandwich was tested in McDonald's Tampa locations and the final call on the burger's longevity is still up in the air.

麦当劳新推出的buttermilk crispy chicken sandwich和ground-chicken burger在佛罗里达州坦帕地区推出，两者都非常受到消费者欢迎。

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15. 莫札瑞拉起司条在全美推出。

McDonald's launched mozzarella sticks nationwide Initially added as part of the McPick 2 promotion, the mozzarella sticks are also available on their own — $1 for three sticks. The snack experienced a less than smooth start after customers complained that they were served mozzarella sticks without the cheese filling. Last I checked that's a key component to the food dish. However, McDonald's said the cheese had actually melted out of the crust during the cooking process and they vowed to correct the issue.

只要$1 (台币约33) 就能买到两条莫扎瑞拉起司条！虽然推出不久后有顾客抱怨他们买到空心起司条，后来麦当劳发现这是因为油炸过程中起司溶化后流出去，并承诺他们会修正问题。

16. 沙朗3磅汉堡。

McDonald's tested a premium sirloin burger that went nowhere Introduced in May, this limited item addition didn't exactly wow the general public. The burgers, made with 100% sirloin, featured the biggest meat patties offered on the McDonald's menu. They were served on wooden boards intended to indicate their premium quality, along with high-end toppings like grilled mushrooms, white cheddar cheese, and peppercorn sauce. People collectively gave two fucks about the "fancy" burger.

这款产品在5月推出，使用100%沙朗牛排，而且肉排更是麦当劳商品中分量最大的。肉排上则是磨菇、巧达起司跟黑胡椒酱。上餐时还会用木板盛装以显示它的高品质。但这款产品却不太受消费者欢迎。

17. 汉堡客制化服务。

The 'Create Your Taste,' customizable burger is available in thousands of locations The new interactive menu allows patrons to customize their burgers with premium toppings like guacamole, grilled mushrooms, onions, bacon, and chili-lime tortilla strips, with the simple process of a touch-screen kiosk. Also, the chain is also now offering a limited version of "Create Your Taste" to drive-thru customers called "TasteCrafted," where customers can choose a bun and a premium sauce. Businessinsider

麦当劳上千家分店推出「Create Your Taste」(创造你的美味) 服务，让顾客能调整他们自己想吃的口味。现在就连得来速也推出这样的服务！不过能做的更动比店内的版本少。

来源：Thechive

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看完这么多麦当劳的新变革，小编最想吃的还是香蒜薯条啊…你觉得哪项新商品或服务最棒呢？留言跟我们分享吧！

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分類：美食, 世界

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这就是麦当劳为了挽救业绩推出的「17个餐点革命性变革」。看到麦克鸡块升级版我口水已经忍不住了！

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